Our objective was simple: Create a love for prefix '33' and motivate people to book their numbers in an engaging and entertaining way.

The event's activities included:
• The Vault - a giant keypad locked safe where customers could use their newly-booked numbers to try and win prizes
• Instant photo giveaway - set against a futuristic backdrop and a large modular "33".
• A host of international roaming performers including illusionists, roller teams, dancers and cartoonists.
• The Love 33 Fusion Band, especially flown in from the UK,

With our experience in producing sophisticated events for international fashion brands, CWE was called upon to deliver a stylish and elegant afternoon for the media guests. From booking models, to organising elements of the fashion show; managing travel logistics for press delegates, to coordinating the AV requirements, we were thrilled to be part of this very chic launch.

It's no surprise that wherever Titan goes, he commands an audience!

Crowds thronged the exhibition center to catch a glimpse of the robot's unique solo act, interacting and snapping up pictures with their camera phones. His appearance was widey publicised in the local media, and proved to be one of the biggest draws of the event. The exhibition experienced a record number of visitors this year.

Mercato welcomed a medley of Italian-themed performances, that featured extravagant period costumes, some larger-than-life Venetian stiltwalkers, Harlequin jesters, dancers and beautiful opera singers.

Shoppers and families also enjoyed a riveting Venetian masquerade ball, recreated to tell a visual story through song, dance, and dazzling period costumes.

At CWE, we take pride in our attention to detail. And this is why every element of the event, from the style of costumes, to the choice of music, was designed and selected to evoke a sense of authencity.This allowed the audience to truly feel part of this classical era.

Upon touring the Victoria Casal boutique, almost 200 fashionistas and guests were escorted to the private party by beautiful hostesses, dressed in stylish dresses that were custom-designed by Conceptworld event planner and stylist, Leonora Pacini.

A pink-carpet walkway ushered guests into an elegantly decorated venue -- an empty area in the hotel lobby that was dramatically converted into a trendy nightclub. Long white drapes, complemented low white furnishings and decor, accentuated with pink architectural lighting, a pink LED dance floor, and pink floral decor. The unmistakable Victoria Casal logo floated gracefully around the venue, with its unique curves omnipresent throughout the event - from floral arrangements in the shape of the logo, to branded Moonlights.

Guests indulged in some pink champage and special canapes and treats, designed by the hotel Chef to reflect the brand.

As producers of the event, CWE was responsible for set design and fabrication, full technical direction, sound and light production, on-screen content, opening sequence VT, live video direction, floral decor, branding and various other elements. These were brought together brilliantly to create one stunning, benchmark ceremony.

The Doha Tribeca Film Festival offers an unprecedented opportunity to celebrate cinema, culture, education and community in Qatar.

The Titan Robot thrilled the crowd with an exciting mix of heart stopping action and film voiceover entertainment that made the show a perfect compliment to the festival.

The performances on display were energetic, joyful and a celebration of life; something that can be seen as a poignant achievement for this particular ensemble. The young choir members, who are aged between 7 to 12 years, have certainly proved the ability of the human spirit to overcome adversity, as every one of them has lost one or more of their parents through disease or the consequences of conflict.

The African Children’s Choir started life as the Uganda-based “Music for Life” charity. The organisation began to sponsor vulnerable youths to sing in the choir, sending them travelling around the globe for performances. The choir now generates funds through these shows and by selling African Children’s Choir merchandise; such as T-shirts, mugs and CDs.

As well as allowing the youngsters to see other parts of the world, the money raised pays for each member’s education all the way through university, meaning that they are given an opportunity that would have been denied to them before being brought into the programme. Generous benefactors also help by providing individual sponsorship for choir members’ education.

At the gala dinner, guests were encompassed by wide screens on three sides which simulated the window-views from the Marina Arcade penthouse - views of The Palm on one side, and Dubai Marina on the other, with images transforming from day to night scene. Hanging screens projected sky images to illustrate the open terrace of the penthouse residence.

All furnishings reflected the brand, with table decorations and extensive event branding especially designed and fabricated for the event.

Intimate and stylish sales sets were created to depict the tower’s upscale living experience. The sets were used by Mada’in representatives to meet with buyers and investors.

• Hotel menus, table decor and floral displays
• Overseeing technical supply, installations and rehearsals for the Conference, the Bond-themed Awards evening, Polo Match, and a spectacular light, sound and fireworks show in the desert.
• Coordinating the logistics of hotel and transport for the production team, and entertainment permissions for artistes.

CWE was selected as the preferred agency to oversee the client’s destination management requirements, and manage the social itinerary and guests’ welfare.

Working with our preferred suppliers, CWE brought together a host of post-conference activities that included desert safaris, city tours, dhow cruises, cocktail parties and an intimate gala dinner at the Burj Al Arab.

With many of the guests flying in from Europe and the Americas, CWE provided an experienced full-time, multilingual Project & Activity Manager to oversee travel logistics, ensure delegates’ security and wellbeing, and overall coordination and support for the Conference.

The quiz show used high-tech, interactive voting keypads, used for the first time within a public (noncorporate) arena in the UAE. As a result, 20 participants could take part in each quiz, allowing us to reach out to a wider audience. CWE provided complete set design, coordination with all host venues, MC scripts, generation of hundreds of trivia and audio-visual questions, logistics support for mall-to-mall delivery every weekend, and full on and off-site operational support.

The campaign was immensely successful in generating increased awareness of Dunkin Donuts products, ensuring audiences discovered that DD was more than just donuts!

With Hollywood and Bollywood celebrity guests in attendance, it was imperative for us to produce a flawless event and offer the maximum effect, despite the short lead-in time. CWE organised a highly-successful launch event for Aspire Real Estate and Stallion Properties, while our Advertising division produced marketing collateral, and our Digital division turned around all printing and promotional displays within record time.

For a client that understood style and elegance, it was essential to create an event that embodied the same. In less than three days, video presentations were produced, speeches were written, entertainment was organised, and a spectacular event was brought together.

• Stage Show: We produced and choreographed two stage shows with trained actors and dancers from the United Kingdom and Dubai.
• Children’s workshops and activity areas: The Mad Hatter’s Tea Party (from Alice in Wonderland), and The Fairyland, with a professional “fairy” from Australia.
• DVD Corner: where children could watch fairytale cartoons
• Cut-outs Corner: that offered fun photo opportunities for young and old.

  CWE was also responsible for set design and fabrication for all activities. Printing was provided by our partner company, Concept Digital.